West Bengal
State University

(Barasat, North 24 Parganas)
  • admin@wbsu.ac.in
  • 033 2524 1976
  • Berunanpukuria, P.O. Malikapur, Barasat,
    North 24 Parganas, WB, PIN 700126

Faculty Details

DR. ANIRBAN SARKAR
PROFESSOR & HEAD, DEPARTMENT OF MANAGEMENT AND MARKETING

Name: Dr. Anirban Sarkar
Designation: Professor & Head, Department of Management and Marketing, WBSU
Department: Management & Marketing
Teaching Exp: 1. 17 Years in Teaching (Substantive Post).
2. 10 Years in Administrative Post (Independent Additional Charge).
Courses Taught: Principles and Practice of Management, Marketing Management, Strategic Management, Sales Management, Consumer Behaviour & Marketing Research, International Marketing, Distribution Management & Customer Relationship Management, Marketing Decision Models, Social Marketing & Digital Marketing.

Areas of Research Interest: Micro Finance, Women Empowerment, Self-help Groups, Financial literacy, Financial Inclusion, Foreign Direct Investment, Social Marketing, Digital Marketing, Green Marketing, Consumer Behaviour, Marketing Research, Statistics in Social Sciences, Data Visualization and Analytics.

Email:  anirban_sarkar77@yahoo.co.in / anirban_sarkar77@wbsu.ac.in

Academic Qualification: M.Com, MBA, M.Phil, Ph.D

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